Capture Real Buying Intent.
Turn Google Searches Into Sales.
Grow With Confidence.
Why Google Ads Work For Lead Generation
Pay Only For Real Interest
Every click on your ad is from someone actively looking for what you offer. You're not interrupting anyone — you're showing up with the answer to a question they just typed. That's why intent-led ad spend converts better than almost any other channel a small business can use.
Spend Less, Earn More
Start where you're comfortable, prove what works, and scale up only the campaigns delivering real ROI. Your budget flexes with you, week to week — no minimum terms, no long contracts.
What Is Google Ad Management?
Lead Generation On Autopilot
Google Ad Management is the practice of running paid search campaigns on Google so that when someone types a query your business can answer, your ad is the answer they see. We design, build, and refine those campaigns end-to-end — so qualified leads come to you while you focus on running your business.
It's not just about traffic. It's about putting your services in front of qualified, ready-to-buy customers.
That requires careful keyword research, well-built campaigns, conversion-focused landing pages, and constant refinement — all of which we handle for you.
That's exactly what our Google Ad Management service delivers.
What's Included in Your Investment
Up to 3 Google Ads Campaigns
Choose a single business-wide campaign or split spend across up to three of your individual services.
Up to 3 Landing Pages Per Campaign
Conversion-focused landing pages designed to turn ad clicks into real enquiries — written, built, and hosted for you. Up to three per campaign so you can test what resonates.
Keyword Research & Strategy
We identify the high-intent search terms your future customers are already typing into Google, then map them to the right campaigns so your budget only ever chases real demand.
All Creative & Ad Assets
Headlines, descriptions, sitelinks, extensions, imagery — every asset your campaigns need is written, designed, and tested in-house. You approve; we publish.
Ongoing Optimisation & Reporting
We monitor performance week-by-week, refine bids, pause what isn't working, and double down on what is. You'll always know exactly what your ad spend is earning.
Flexible, Scalable Ad Spend
Set your ad budget where it suits you. As campaigns prove themselves, you decide whether to invest more — all without minimum terms or lock-ins.
How It Works:
From Setup to Success in Simple Steps
A Simple Path to Hands-Off Lead Generation
Discovery & Strategy Session
We meet to understand your business, your services, your ideal customer, and the goals you want your ad spend to deliver. No pressure, no obligation — just a clear plan.
Ongoing Management
Each week we review performance, refine the campaigns, and report back in plain English. Your only job is to handle the leads coming in.
Setup & Launch
We build your campaigns, write your ads, and create your landing pages. You review everything before we go live, so nothing launches without your say-so.
Scale What Works
As campaigns prove their ROI, you can flex your budget up — or shift it across campaigns. You stay in control without doing the work.
Your Investment in Google Ad Management
Setup & Strategy
Included with your first month
Discovery call
Keyword & competitor research
Up to 3 campaigns built from scratch
Up to 3 landing pages per campaign
Ad copy, assets & tracking
Monthly Management
£250/month or 10% of ad spend, whichever is greater
Covers ad spends up to £2,500/month
Above £2,500 spend = 10% of monthly ad spend
Weekly optimisation & reporting
Bid, budget & keyword management
Landing page refinements
+£50/month per additional campaign
No contract, cancel any time
Does not include Google Ad spend - flex your budget to fit your needs
Considering a Website with Macmillan Digital Services?
All of our website packages come with one month free Google Ad Management provided after website launch.
